When a gas station brand becomes a cult accessory

A Wawa gas station & convenience store in Ohio.

We're celebrating a win with our client Lands' End: their new bag charm collaboration with Wawa — the beloved East Coast convenience store and gas station chain — sold out online in under 24 hours.

Lands' End came to us with the concept and asked our team to design and produce the charm from scratch. The runway was aggressive: eight weeks from concept to finished goods at the distribution center. Our team built the production plan to hit it, and that speed is exactly what let this collaboration move as fast as it did.

That's the difference speed makes. When a product this good is ready to move, every week matters — and it's exactly why brands trust us to turn concepts into finished goods, fast.

Congrats to the whole team, and to our partners at Lands' End on a sellout moment.

Have a concept you want to bring to life? Get in touch — we'll tell you what's possible.

Lands' End x Wawa bag charm designed and produced by Beth Ward Studios.

The Lands’ End and Wawa bag charm in natural habitat.